Individual differences in television comprehension.

Two experiments explored individual differences in memory and comprehension for adults presented information on television. Experiment 1 tested the correlation between comprehension of television and reading with young adults. The ability to comprehend these two forms of media was significantly correlated (r = .69). This finding is contrary to results from our previous study with third and sixth graders (Pezdek, Lehrer, & Simon, 1984). Experiment 2 probed two specific individual differences factors as predictors of television comprehension. The results were that goodtelevision comprehenders (1) had higher visual/spatial ability, as assessed by psychometric test performance, and (2) were more likely to utilize an imagery-based strategy in the sentence-picture verification task of Clark and Chase (1972) (e.g., "STAR IS ABOVE PLUS"). These results suggest differences in the comprehension processes that operate on information presented in different forms of media.